Product Knowledge Training Solutions
With increasing competitive selling environment, "Sales Training" cannot be confined to merely generating customer revenue. Salespeople have expected to be more of business consultants who provide value addition to customers. Our instructional strategy is geared in this direction.
Knowledge of competitors' products and Customer needs as important as company's products
Today's customers have more knowledge than their predecessors about products available in the market. Your sales people need to be ready with answers for any customer queries regarding your competitors' products and their features with respect to your products and the unique benefits they provide to the customers. CommLab India, with the help of SMEs, ensures that this information is bundled into the product training program to give your sales team a competitive edge.
Byte-sized learning modules
It has been our observation that sales people, most often are not able to devote time to attend lengthy 60-80mins eLearning courses. We at CommLab have identified that breaking the courses into a short eLearning capsules of 15-20mins duration is better accepted by the learners. CommLab can help you create small bytes-sized learning capsules that can serve as performance support aids to your salesforce.
Supplement visuals with appropriate audio to suit learners' preferences
Some people learn better with visuals and yet others prefer to listen to instructions or information for better assimilation. Our instructional design team ensures that the audio and visual elements are carefully balanced to suit all types of learners.
Develop courses to be deployed in multiple languages
Launching new products across various territories or providing product training to your sales force in their own languages can be quite a challenge. However, we can help you develop product training programs that can be deployed worldwide in multiple languages simultaneously.
Any-time, Any-where access to courses
We understand that sales people spend a large amount of time on field. However, we also know that it is in the field that the knowledge that they gain from training is put to use. So, we at CommLab feel that training should be available when they need it most and when they can apply the knowledge gained immediately. Therefore, we make all our courses compatible with mobile devices. Sales personnel can access courses through their SmartPhone, iPads or iPods anytime-anywhere.
Product Training for the Manufacturing Industry: A Case Study
CommLab India has developed online courses for the world's largest producer and exporter of crude oil and the leading company in exporting natural gas. By taking this course, the learner should be able to operate the machine efficiently in a real time situation. The course focuses on recently hired junior technicians and its objective was to make the learner familiar with over 74 different machines. PDFs, paper drawings and images were provided by the client. The client required the illustrations to be realistic and wanted us to use layman's English as the user had only a basic understanding of English language. To see how we addressed this please read the complete case study here.
Sales Training for Manufacturing Industry: A Case Study
CommLab India designed and developed courses for a scales and analytical instruments manufacturing company. The course dealt with providing training for the employees on X-ray machines that are used for product contaminant detection and quality assurance in the food and pharmaceutical industries. The learners were sales representatives who needed to know about the X-ray inspection system and its applications in various industries to increase sales. They needed in-depth knowledge on the benefits, capabilities and uses of the X-ray system for contamination detection to be able to convince prospective customers and sell more X-ray machines. The end objective was to give learners a broad and deep understanding of the product, which would help them do their job better, thereby improving their organizations' bottom-line results.
Using e-learning for Effective Sales Training: A Case Study
CommLab India has designed and developed instructionally sound, learner-centric, multiple online courses on Sales Training to the client who is a leading manufacturer of Information Technology products, with around 2000 employees. The target audience of the course was sales executives. The main purpose of this training was to teach the key features of the Merge Point infrastructure explorer, a product that is mostly used by data centre managers. The training also covered target markets and competitive advantages of the product so that the sales force could improve sales. The learners of the course needed to understand the features of the Merge Point Infrastructure Explorer and be able to increase sales. Audio was not required. The content was dull, heavy, and complex, so the challenge here was to make it interactive as well as instructionally and visually appealing in order to retain the interest of learners. To see how we addressed this, please read the complete case study here.
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