The insurance giant takes its commitment to safety very seriously and is equally committed to employee safety and wellbeing. In 2013, the company’s Personal Insurance group set up a campaign for employee safety and wellbeing to help employees understand the organization’s commitment to personal safety. Campaigns such as Workplace Inspection Week, Safe Work Australia Month, and Random Acts of Kindness were practiced by all employees.
As a way to recognize and reinforce everyone’s effort, the company held a safety workshop for its employees in May 2014. The workshop aimed at highlighting the PI Safety and Wellbeing journey of 2013 including key safety and performance metrics. For this, they approached CommLab to create two interactive videos on the company’s journey and commitment to employee safety and wellbeing.
The company Group Limited is an Australian finance, insurance, and banking corporation. It is one of Australia's largest banks (by combined lending and deposits) and its largest general insurance group company with over $95 billion in assets, 15,000 employees, and relationships with over nine million customers.
The company's workshop was scheduled to take place on 13th May in Sydney and aimed at highlighting the company’s commitment to putting people first and protecting what matters most to them - ensuring everyone has a safe and healthy workplace by driving home the point that a safe workplace has nothing to do with work at all! To highlight these important points, the company wanted two 2D animated videos that provide a visual representation of the PI Safety & Wellbeing journey. However, there was a catch – we were already in the third week of April and the workshop was only two weeks away.
The biggest challenge for CommLab was to pull off something that would normally take months for professional animators to accomplish. With such high stakes in place and a really short timeline of two weeks, we realised that there was a need to fast track the project. We needed quick approvals, quicker reviews and closures. All this in a span of two weeks, we had so much to do in so little time.
Given the short timeline and quick launch of the video, CommLab presented the idea of a three phase agile development and management. The first phase was to set expectations and create a high level script for the video. Once that script was approved and signed off, next came the prototyping/proof of concept where the 2D characters, background colors and the onscreen text were sent to the client for approval. All this was accomplished within the first three days of the two-week deadline.
As the workshop date was getting nearer and nearer, the script was recorded with a professional audio talent and video production began! Creating the entire video and sending it for review was not only time-taking, but also a risk given the tight schedule. In order to gain quick approvals and closures, the video was created in small snippets of animations with audio sync and sent to the stakeholder on a daily basis.
Eventually, within no time we received the sign off on the snippets one by one. Once all the snippets were approved, they were merged and the final video was created. With smart planning and agile video production, the videos were shown at the workshop and received great appreciation from the participants.
HR Business Partner - Projects, Personal Insurance.
This project was a huge success due to the hard and smart work demonstrated by the team, the hero of this project was the agile process that had a great impact on the final outcome.
As varied as the services the company provides to its customers, are their expectations from commLab. The company has worked with us since 2008 on multiple projects that range from courses on commercial property to securities and personal insurance. The company has also helped us gather great learning experiences on various subjects and projects through ebooks, white papers and videos.. Our relationship with the insurance giant is a long established one, and continues to be so since the past eight years.