A leading healthcare equipment manufacturing company felt it was important for their globally-spread sales force to understand the maternity process and details of the pre- and post-natal care of the child and the mother, to help them better convince prospective customers of the benefits of their equipment. Coordinating classroom training for the entire field force was difficult, time consuming, and expensive. E-learning was found to be a cost-effective and viable option.
Our team of designers used Lectora to create the animations and interactivities necessary to make the e-learning course engaging and interesting. We intelligently wove images, text documents, audio, video, and Flash animations in the course, as per the client requirement.
One of the world’s largest manufacturers of precision weighing instruments identified the need to train its massive sales force. Sales reps needed to be trained on asking customers the right questions in order to provide the right solutions. Sales training had to be focused on a single agenda – the time spent by a salesperson with a customer should be proportionate to the revenue generated by that product.
Our challenge was to develop a digital sales training program for learners who are familiar with the classroom environment. Therefore, keeping in mind the environment sales reps are familiar with, we developed a conversational e-learning course that resembled a typical classroom.