According to Horizon Report, 2011, by 2015, about 80% of people will be accessing the Internet from mobile devices only, with the main focus on education. The phenomenal growth in the number of the users of "mobile internet" is compelling companies to develop and deliver online courses that can be accessed effectively on mobile devices. But, how can organizations make engaging and interactive mobile learning (mLearning) courses? Well, the learning design strategy for the mobile can be approached under the following 7 heads.
We will now look at each of these strategies, in detail.
An effective instructional design strategy is the heart of a good mLearning course. The instructional design strategy for the mobile comprises of 3 components - understanding the target audience, determination of the training needs and analysis of the learning content. Let us now see the importance of each.
Understanding the target audience
It is important to remember that mLearning may not be relevant to all in the company. For example, employees who spend most of their time at their desk such as members of the administrative staff may not find mLearning very useful. But, field personnel such as sales people and service technicians may find mLearning ideal, as they are constantly on the move and seldom have time to attend classroom training sessions. M-learning can be used to impart knowledge of the latest products to these people. Therefore, it is very important to analyze your learners before embarking on an mLearning initiative.
Determination of the training needs
After identifying the ideal audience for your mLearning course, it is time to comprehend their learning requirements. You need to finalize what they need to learn, understand their time constraints and determine the learning outcomes. You need to remember that mLearning has limitations and is not a substitute to other training media.
Analysis of the learning content
Once the training needs are finalized, you need to analyze the learning content to present it effectively on mobile devices. M-learning can:
Based on how you intend to use mLearning, you need to create compact learning modules from the available classroom training or eLearning content.
After performing the content analysis, you need to determine what portion of the content needs to be delivered through mLearning and evolve a learning strategy, based on your requirement.
We will now see how to get the visual design strategy right for your mLearning course. They are some other factors to be considered for converting eLearning content to mLearning course.
It is well-said that a picture is worth a thousand words. Effective use of visuals goes a long way in enhancing the efficacy of your mLearning course. You need to keep the following aspects in mind while formulating the visual design strategy for your mLearning course.
Considering these factors, it is advisable to:
It is important to consider the end-users and the environment in which they access the mLearning course, in order to make the best use of audio. For example, if your people access the course in noisy conditions, such as a shop floor, then having audio may not be of much use. Audio can be used effectively when personnel access the course during their downtime and multi-tasking is feasible. Audio is also helpful to motivate learners with a friendly and conversational tone.
You need to consider the following while using audio in mLearning courses
Let us now see how to harness the power of multimedia in your mLearning course.
Proper use of multimedia in mLearning courses plays a key role in enhancing their effectiveness. Interactive multimedia elements such as videos, animations or games attract the attention of users and hence can be used in mLearning modules. It is advisable to keep these aspects in mind while using multimedia in mLearning courses.
We will now look at how to create effective assessments for mLearning courses.
It is well-known that assessments form an integral part of a training strategy. Assessments in mLearning courses can be in the form of games, quizzes, puzzles or tests. Here are a few guidelines for creating mLearning course assessments.
We will now look at some of the technical aspects of creating mLearning courses.
Efficient use of technology helps create effective mLearning courses. Two major technologies need to be specially mentioned when we talk of mLearning – HTML5 and responsive design (RD). Let us look at them in detail.
HTML stands for Hyper Text Markup Language and is used to create web pages. Courses published to HTML5 format can be accessed on all mobile devices irrespective of their screen-size and platform. Moreover, courses can be easily tracked and evaluated easily on the Learning Management System (LMS) when used with HTML5 output. Therefore, it is preferable to have mLearning output in HTML5.
Responsive eLearning design refers to the design of online courses whose content automatically adjusts to the different screen sizes of various devices, thereby providing excellent learning experiences. For more on using responsive design in online training, refer to the article Responsive E-learning: Making sense of it!
Another important technology that is useful in delivering training through mobile devices is mobile apps. Let us see more about mobile apps.
Mobile apps are software applications which can be used to provide information on mobile devices. They are of two types – native apps and web apps. For more information about native apps and web apps and the differences between them, refer to the blog, web apps and native apps for mobile learning. There is also a new type of mobile apps, which is increasingly being used, called hybrid apps which is compatible across platforms and also have access to the device’s hardware. These apps have the advantages of web apps and native apps as well as their disadvantages.
We will now see various tools used to develop mLearning courses.
The selection of the right authoring tool plays a critical role in the development of effective mLearning courses. We will look at 3 tools - Lectora Inspire, Adobe Captivate 8 and Articulate Storyline.
Lectora is one of the first tools to facilitate the development of mLearning courses. It comes with inbuilt templates and enables you to modify the color scheme as per your requirement. Lectora allows maximum customization with respect to interactivities, templates, or quizzes. If your course is text-heavy, this tool is ideal to handle it. If you need your courses to be translated into multiple languages, you can do so with Lectora quite easily.
Captivate 8 is ideal for developing courses for the mobile. It has a wide variety of themes, which make the development of responsive online courses simple. You need to create a base version of the course for the desktop computer and it will be automatically updated on mobile devices such as iPads, tablets and smart-phones.
This is a wonderful tool to develop mLearning courses. It can be used to publish courses to HTML5 as well as to Articulate Mobile Player (AMP), a native iOS app. The AMP provides excellent viewing experiences on iPad. It has touch savvy interactions, quizzes or puzzles that are compatible with tablets and smart-phones.
It is recommended that you understand your organizational needs in depth before choosing an authoring tool for developing mobile learning courses.
If you have multiple requirements, there is no harm in using multiple authoring tools. You can still give the user a standard look and experience by standardizing your templates and style guides irrespective of the tool.
You need to come up with the right instructional and visual design strategy for your mLearning course. Proper use of audio and multimedia enhances the efficacy of the course. You also need to come up with efficient assessment and technical strategies. Last but not the least, the choice of the right authoring tool goes a long way in the development of an effective mLearning course.
Hope you find this article informative. How do you create mLearning courses? We’d love to hear your views.