Developing Effective Product Training Content for Your Sales Reps

How can you impart product training of the highest quality to your sales force? What does it take to design training programs that help your sales folk convey the product message effectively? Well, you need to focus on a vital aspect - the content of the product sales training program.

Many a time, information about the product provided by the product department is voluminous, detailed, and technical. It is important to remember that all of this information may not be useful to your salespersons. You need to ensure the product information available to your sales reps helps them explain the benefits of the product to the prospect.

To find out more about developing good product training programs for your salespeople, check out the presentation Developing a Crisp Product Training Content for Sales Force. The presentation helps you:

  • Create a product training content inventory
  • Evaluate the content effectively
  • Segregate the content into "need to know" and "nice to know" sections

So, access the presentation now!

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