Get Ready to Tackle the Challenges of Sales Training
Training salespeople to sell is known to improve performance; however, sales training has become very challenging in today’s dynamic market environment. Chief sales officers are usually under pressure to meet their revenue targets; they do not have enough time to plan a sales training program that actually serves its purpose.
Typically, a new recruit is expected to learn the ropes of the trade ‘on the job’ or from a senior colleague and start delivering results ASAP. Training perhaps is scheduled as a routine exercise and that too during the lean sales months..
With the proliferation of brands and increased competition, salespeople are under tremendous pressure to deliver results. In such a scenario, it is rather hard to bind a hands-on, result-oriented salesperson to an academic and contemplative form of classroom training session.