Communication Strategies for Marketing eLearning - Free Webinar

It is not enough to create your online training courses and hope that learners will come. You need to ensure that you do all that is possible to promote and market these eLearning initiatives within your organization. So how you ensure that employees are aware and informed about your initiatives? To do this, you need to have well-thought out communication strategies and a sound communication plan in place. Access this recorded webinar to find out how to use communication strategies for marketing eLearning.

For your eLearning initiative to be a success and for your employees to get the maximum benefit from it, you need their participation and buy-in to take up eLearning courses. However, typically, employees are not even aware of eLearning courses that get rolled out, leave alone be committed to completing them. So what can you do to ensure that employees are aware and informed about your initiatives? And how can you create a positive perception of eLearning so that employees across your organization take it up in a big way?

In this webinar you will find out how to use communication strategies for marketing eLearning and find answers to these questions and more:

  • Why do you need to market eLearning?
  • What are the drawbacks of a typical approach to rolling out eLearning?
  • How can you use a basic promotional mix to promote eLearning among your employees?
  • What communication strategies can you use for each aspect of the promotional mix?
  • What are a few challenges of marketing eLearning?
  • What are a few best practices to overcoming them?

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