Interactive eLearning: Onboarding Success Story

The Challenge: Develop an engaging onboarding training that would be consistent across locations, enable scaling up and tracking, and reduce the company’s current high employee turnover.

CommLab India’s Solution: eLearning with LEAD strategy where learners could explore the company’s:

Mission, values, and culture
Structure & leadership
Therapeutic areas and products

The Result: The ‘Exploration & Discovery’ strategy ensured fun-filled learning, keeping new hires engaged, and helping reduce employee turnover.

Our client is a leading US research-based biopharmaceutical company that discovers, develops, and commercializes innovative medicines for the unmet medical needs of patients living with life-threatening diseases. The company partners with science, academia, businesses, and local communities to develop and deliver these products to people as efficiently as possible.

The company’s portfolio of products includes treatments for HIV/AIDS, liver disease, cancer, inflammatory and respiratory diseases, and cardiovascular conditions. They have several firsts to their credit, including the first oral antiretroviral pill and complete treatment regimens for HIV.

The company has operations in more than 35 countries, more than 14,400 employees, and total revenues around USD 27.3 billion in 2021.

The client became aware of CommLab India and its services through our inbound marketing efforts (blogs, webinars, etc.). This ‘Onboarding Course for New Hires’ was CommLab India’s very first project for the client.

They chose to try us out as we are one of the very few eLearning vendors offering multiple services – classroom to eLearning conversion, Flash to HTML5 conversion, eLearning translations, and LMS services – all under one roof.

Going with Commlab India meant they could avoid the hassle of working with multiple eLearning vendors. Added to that was our expertise in most of the popular eLearning authoring tools including Articulate, Lectora, Captivate, iSpring, and dominKnow.

Commlab India’s quality, responsiveness, speed of execution, 24/7 availability, and ability to offer a customized solution for their unique requirements and constraints tilted the balance in our favor in the highly crowded eLearning space of corporate training.

Through an exceptional onboarding program, of course! One that would address the pitfalls of the current program – an engaging and interactive eLearning program that included the organization’s mission, values, and culture; its therapeutic areas and products; organizational structure & leadership; important points of contact; and a virtual campus tour of different departments. The course needed to provide new hires in DevOps and Clinical Research with the right information at the right time, and allow evaluation of the effectiveness/value of the training.

They wanted an innovative approach to the onboarding program with the use of different media elements to engage the learner. They also wanted the course to be succinct, with a total duration less than 90 minutes.

The team that worked on this project included a dedicated project manager, 2 instructional designers, a visual designer, and 2 eLearning developers.

The optimal solution for the client’s very specific requirements was to divide the entire content into 8 modules. The learner needed to start with the first 2 modules (‘Welcome’ and ‘Therapeutic Areas’) and then access modules 3-8 (the different departments of DevOps) in any order they wanted to. The course was designed to open with a bird’s eye view of the campus with 8 different buildings. The LEAD (Learning through Exploration and Discovery) strategy was utilized here where the learner was free to click on any of the buildings/departments to learn about it.