‘MEGA’ PERFORMANCE WITH ‘MICRO’ LEARNING
A Case Study on Product Sales Training for a Pharma Major
The Challenge: Introduce online learning in the ‘only classroom training’ organization to train new sales representatives (with no background in life sciences) on their huge portfolio of medicines so they could confidently market them to medical practitioners.
CommLab India’s Solution: Microlearning modules for each drug, made available on laptops and iPads for a truly ‘anytime, anywhere’ learning.
The Result: An astonishing 98% completion rate that very quickly led to mega performance from the new salesforce.