Product Training Curriculum for a Biopharma Company on a Specialized Learning Platform for Sales Personnel

About Our Client

product-training-curriculum-for-a-biopharmaceutical Our client is a reputed biopharmaceutical company that focuses on drug research and the development of novel, small molecule drugs for cancer management and treatment. The company strives to improve the lives of patients, positively influence healthcare, and build value for their stakeholders.

The company employs more than 1,200 people and has presence in the US, Europe, and Japan.

product-training-curriculum-for-a-biopharmaceutical

About Our Client

Our client is a reputed biopharmaceutical company that focuses on drug research and the development of novel, small molecule drugs for cancer management and treatment. The company strives to improve the lives of patients, positively influence healthcare, and build value for their stakeholders.

The company employs more than 1,200 people and has presence in the US, Europe, and Japan.

Requirements and Challenges

Our client was using 3 different learning management systems to address their internal training and administrative needs:

  • One for human resource functions
  • One for training their commercial sales personnel
  • One for high-end medical content

The client discovered that their trainees who were Key Account Managers or KAMs were frequently switching between these 3 LMSs to access training resources or to navigate the training. This made the training process tedious, hindering its successful completion.

From the training management perspective, the client found it difficult to track the trainees on three LMSs. Moreover, the training was being done both at the global and local levels, and certain learners were required to take the training in a particular order. This complicated the process of tracking the training. 

Requirements

The client was looking for a single LMS that could:

  • Act as a central platform where trainees could access what was required and management could track the training easily
  • Manage training, both at the global and local levels
  • Serve as a repository of resources in all formats with a search feature
  • Be compatible with platforms and devices such as desktops, laptops, and iPads
  • Provide features such as gamification that would enthuse the learners to learn in a competitive environment
  • Allow learners to take the training in a particular order, catering to both new hires and experienced employees. (While they wanted the former to take the course linearly, experienced employees were to be given the option of accessing it in any order.)
  • Provide uninterrupted access to users
  • Allow learners to use the learning management system in their language of choice (from 5 language versions)

Challenges

Another challenge the client faced was transforming the existing courses from older, less-effective formats to industry-standard eLearning with appropriate interactivities.

The course comprised 11 modules for a product, each module 60 to 90 minutes long. They also wanted the content to be leveraged and updated with current information as per research and advancements related to the drug and medical condition.

Requirements for transforming the content included:

  • Converting lengthy courses into brief, easy to learn, digestible modules
  • Adding interactivities, graphics, and audio to increase engagement
  • Upgrading of content based on changing regulatory norms

Owing to the diverse learner profile, the modules had to be available in the learners’ native languages – Italian, French, Spanish and German – in addition to English.

Our Solution

Based on the client’s requirements, CommLab came up with an integrated solution that addressed both the LMS shortfalls and the need to transform existing content.

For the LMS, we proposed using our Effectus LMS which would act as a centralized platform where both global and local training could be deployed and managed. Our LMS solution included:

  • A simple and intuitive user interface
  • Gamification elements such as leaderboards to build a competitive environment
  • Confidence-based learning to help learners assess their knowledge levels
  • Both structured and unstructured ways to access courses, based on the learner profile
  • Accessibility on desktops, laptops, and mobile devices
  • Availability of the platform in 4 European languages, apart from English
  • Expandability to accommodate new product content or upgrade existing content
  • Customizability based on client’s additional future needs
  • Hosting on a cloud server to provide uninterrupted access

Our solution for transforming the content was to convert the 11 existing modules into short microlearning modules that could be accessed on any device. We analyzed the modules and identified learning objectives that would fit the microlearning approach. We added or revised elements such as appropriate interactivities, graphics, visuals and audio.

We also designed assessments for the courses using a confidence-based meter where the learner could choose either the ‘sure’ or ‘not sure’ option with regard to their answers. The ‘sure’ or ‘not sure’ choices were used to measure their level of confidence with respect to understanding the course content.

Development Approach

36 microlearning modules were developed in Articulate Storyline as it is conducive for multi-device compatible content.

Once the English version of the modules was approved, we translated them into the four languages with text and audio translation. We created separate versions for each language for the LMS platform.

For developing the LMS platform, our employees visited the client premises to understand their requirements. We recommended appropriate features that could be included to address their unique requirements. We also retained certain features from their existing platform that were proven to work well for their audience.

We worked with our client to develop wireframes for the LMS which were used as the basis for designing the new platform.

Content was developed in parallel with the LMS design, so that the new courses could be deployed as soon as the LMS was ready.

Deliverables

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Microlearning Modules in 5 Languages, Including English
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Learning Hours
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Course Content to Meet Learning Objectives

Graphical Representation of the Case

Developed a product training curriculum in 5 languages for an oncology major in Europe
Product Training for KAMs

Success Mantra: Collaboration with the client, onsite visits, standardization, and reusable assets.

Result

Our meticulous approach to developing the learning platform and modules helped the client:
  • Provide a centralized platform to access training programs
  • Track the training both at global and local levels
  • Deliver engaging microlearning modules with access to experts
    • Facilitate training for new hires as part of onboarding, and for experienced employees as continuous training
    • Provide just-in-time support to employees through easily-accessible microlearning
    • Enable employees access training in their native languages