Product Knowledge Training

Enhance your sales team's product knowledge, selling skills and process competence.

Training your sales force on your products, quickly, economically and at the point of sale, will yield rich dividends in terms of revenues, market share and increased morale of your sales staff.

The challenges that today's sales professionals face are ever-increasing products, both the company's and the competitors'. They also have to face a highly knowledgeable and demanding customer. With increasing sales quotas and sales territories, sales people need product and sales training that is crisp, engaging and accessible when needed.

These changes in the sales environment require a different approach towards product training.

Our approach breaks down the course into essential components like features-benefits, target segment positioning, competitor positioning, services and so on. It helps the sales person to retain the essential sales and product knowledge to sell and in the right sequence. So, our product knowledge learning programs enable sales people to sell more.

We use videos, graphics and simulations to demonstrate product features and benefits. We use case-studies and scenarios to present real-life sales situations to hone selling skills. To train on sales automation software, we use screen simulation approach.

To deliver effective product training to your global sales force, we translate the English course into multiple languages and populate multiple language versions in a single "switchable" interface for easy hosting, user access and maintenance.

Take a minute to look at our portfolio.

Do you have a product training course to be designed? Get in touch with us now!