It’s not WHAT we do but HOW we do it that Defines Us

Our Style of Working is What Differentiates Us
A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so.


This is our philosophy – our guiding light that impacts how we work with our customers.

Elements of Our Style of Working

Listen to Understand:

We believe and practice active listening – with the intention to understand and not just waiting to speak. We try to understand not only what you say, but also what you don’t.

Decades of working with our global customers has enabled us to read between the lines, from halfway across the world. We may not speak multiple languages but we understand you as we listen with our hearts.

‘Customer Comes First’ DNA

‘Customer Comes First’ DNA

It is in our DNA to think and act to support our customers. Right from the junior designer and the project manager up to the senior managers, they all share the same value – ‘the customer always comes first’.

The team goes the extra mile to support you, whether for a course launch with a stringent deadline or to handle evolving project requirements as they emerge.

Always Available

With almost no employee turnover, you will find the same person responding to you even if you come back after a year.

You will be pleasantly surprised at our response time, with our project managers active during almost all your working hours. We are adept at communicating across time zones and cultural barriers.

Always Available

Agile, Iterative Process

We follow the Successive Approximation Model (SAM), an iterative and agile process that is most effective for eLearning design and development projects.

The process focuses on spending substantial time in the initiation phase to map out your expectations and outcomes.

Adapted from Leaving ADDIE for SAM by Michael Allen

Subsequently, an iterative process of design and development with regular signoffs from the stakeholders ensures that the quality, cost and timeline requirements are met.

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