One of the most critical functions for any organization's survival and growth is Sales. It has been demonstrated that organizations that used e-learning for sales training showed a significant increase in sales. To learn how you can use e-learning to improve sales revenues, access this recorded webcast.
A critical component of the marketing mix is promotion, which comprises four elements – sales promotion, advertising, publicity/public relations, and personal selling. Personal selling is what salespeople do, whether to the end user, or to channel partners. Selling skills training is better through a classroom because it is a dynamic skill developed in a simulated environment with live feedback.
However, product training to salespeople can be delivered very well through e-learning for various reasons. To begin with, product launches have become frequent. Also, most salespeople are geographically scattered. Let's look at another aspect. What kind of learners are typical salespeople? Surely not the type to sit still in classrooms! They thrive on the freedom their job gives to manage their time.
For this kind of training for these kinds of audiences, e-learning is the most appropriate mode. In this webinar, we will share with you certain best practices in using e-learning for product training and live case studies from our own experience.