E-learning 101 for Corporate Training

Basics of eLearning and its Implementation in Corporates


If you are a first-time user of eLearning, read on, this is for you!

Corporate organizations train their employees – on knowledge, skills, and attitudes – using classroom training, on-the-job training, eLearning, and more.

The global eLearning market is growing rapidly at about 11% CAGR. Traditional instructor-led classroom training remains the most popular form of training delivery, accounting for more than 50% of the annual training budgets.


eLearning is the 2nd most popular method, accounting for about 30% of the training budget.

And its self-paced, anytime, anywhere accessibility is fast making it the most preferred mode of training in the current scenario. Organizations that rely heavily on classroom training can overcome the danger of uninterrupted training, thanks to rapid eLearning solutions
eLearning is also the best means to train employees on the changes and new modes of operation brought on by the global pandemic, in the safety of their homes.

What is eLearning?

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Learning that is electronically mediated is called eLearning. It can also be defined as learning content that contains text and multimedia, uses Internet technologies, and is delivered to audiences on electronic devices (wherever they may be).

eLearning in corporate organizations usually refers to self-paced modules hosted on a Learning Management System (LMS). Corporate organizations find eLearning very useful in terms of lowered training cost and improved convenience and effectiveness.

How is eLearning Created?

Out of the many Instructional Design (ID) models out there, the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) Model and the SAM (Successive Approximation Model) are widely used for creating self-paced eLearning modules.

The ADDIE Model

AnalysisInvolves understanding the audience (level of competence and learning environment) and analyzing existing content (PPTs, facilitator guides, participant handouts, SOPs, product collaterals, and so on).
DesignInvolves setting performance-based learning objectives, formulating the instructional strategy, deciding on media elements, defining the level of interactivity, and devising formative and summative assessments.
DevelopmentInvolves the use of authoring tools such as Storyline 360, Captivate, or Lectora to create functional eLearning courses published to technically compatible formats (SCORM, AICC or Tin Can).
ImplementationImplementation is the deployment of the eLearning course on an LMS for delivery to multiple users on various devices. The LMS can also help track learners’ progress and generate reports.

Evaluation is done at 5 levels:

  • Reaction level: Learners’ feedback on the course
  • Learning level: Learning accrued from the course
  • Application level: How much of the learning is applied to the job
  • Business impact: The impact of learning on business results
  • ROI: The return on investment for the training

Successive Approximation Model (SAM)

The Successive Approximation Model (SAM) is an agile development model created by Michael Allen as an alternative to ADDIE.  The SAM is iterative and overcomes the drawbacks of the linear ADDIE model. It has three phases – preparation, design, development. Each phase follows an iterative process with constant communication between the design team and the stakeholders.

ADDIE Model + Rapid Prototyping = SAM

ADDIE Model + Rapid Prototyping = SAM

Phase 1


This phase includes Information Gathering and Savvy Start.

In Information Gathering, the design team gathers all information about the project to devise an appropriate learning solution. Savvy start is a brainstorming session where the design team and key project stakeholders review the information gathered and discuss initial ideas. 

Phase 2

Iterative Design

This phase consists of Project Planning and Additional Design.

In Project Planning, both parties analyze and agree on the project development and other considerations that affect the project.

In Additional Design, the design team designs and sends a functional prototype to the stakeholders. On approval, the process goes into the next phase.

Phase 3

Iterative Development

This phase has 4 steps – Design Proof, Alpha, Beta, Gold.

First the complete storyboard (Design Proof) is sent for review. On approval, the fully functional ‘Alpha’ course (without audio) along with audio script is sent for review.

Once approved, audio narration is integrated, and the Beta version is sent to stakeholders.  After approval, the ‘Gold’ version is hosted on the LMS and rolled out to learners.

How do you Estimate the Duration of eLearning?

Being able to estimate the eLearning seat time can help answer important questions on the cost and time to develop the course. One way of doing it is to count the number of slides in your storyboard. The thumb rule is approximately 1-1.5 minutes for each slide.

So, a 20-slide/screen storyboard would be developed into 20-30 minutes of eLearning.

More Questions

Should you Develop the eLearning In-house or Outsource?

To develop your eLearning in-house or outsource to an eLearning vendor? That is the question!

If you are just starting eLearning in your company, it is better to outsource the entire project.

If you have an internal team of instructional designers, it makes sense to outsource only the course development. Sometimes, in case of huge projects or tight timelines, it might be better to outsource the entire project.

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How do you Select a Good eLearning partner?

With eLearning becoming increasingly popular as a cost-effective and efficient training method for businesses, and with hundreds of players in the market, it is difficult to find the right outsourcing vendor. But these questions will help you find a good eLearning partner: 

  • Does the company specialize in eLearning or is eLearning just one of the services the company offers along with web designing, graphics art, software services, etc.? Always go for the specialist.
  • Does it have a track record in corporate training?
  • Has the company been in business for at least a decade with a good portfolio of customers and testimonials?
  • Is the company willing to submit a proof of concept or have samples to show you?
  • Do they have robust Project Management and Design & Development processes in place?

What are the Different Avatars of eLearning?

There are many forms of eLearning – And “blending” one with the other can produce great results! 

  • Blended Learning is when you blend classroom with any form of eLearning.
  • Microlearning is self-paced eLearning with duration of 5-15 minutes as opposed to conventional eLearning, which is usually 30-45 minutes.
  • Mobile Learning is learning delivered on mobile devices such as smartphones or tablets.
  • Just-in-Time Learning can include learning assets such as checklists, videos, interactive PDFs, and podcasts that help the learner recall important information at the time of need.
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Our Rapid eLearning Solutions

ILT to eLearning Curriculums

ILT to eLearning Curriculums

Converting existing ILT material into instructionally sound, engaging, and effective eLearning curriculums

Legacy Course Conversions

Legacy Course Conversions

Converting Flash-based eLearning into HTML5 format that run on any mobile device

eLearning Translations

eLearning Translations

Translating and localizing English eLearning into multiple international languages


Rapid, Plug and Play Effectus LMS

Hosting, managing, and tracking training programs with an easy-to-use, intuitive user-centric LMS – Effectus