Paid Internet Media Expert

Job Responsibilities:

The primary responsibility will be to generate inquiries and website traffic through paid media like Google ads, web advertising, and paid promotion through industry association websites. 

More specifically,

  • Plan, budget, and implement an annual paid media strategy
  • Responsible for PPC (pay per click) – Google Ad campaigns
  • Interact and negotiate with industry association websites
  • Build inbound links from relevant/ related websites (paid and free) such as eLearning Industry and other sites of high authority and ranking
  • Measure and optimize our paid marketing using Google Analytics, and marketing analytics reports
  • Collaborate with marketing team to maintain a consistent brand voice and message across all paid programs
  • Stay up-to-date with digital marketing trends and potential new channels and strategies

Candidate Profile:

  • First class graduate/ postgraduate with relevant work experience. Background in Advertising is an advantage.
  • In-depth experience with various paid marketing channels and technologies, paid search (Google AdWords)
  • Excellent communicator and creative thinker, with an ability to use both data and intuition for informed decisions
  • Experience in handling marketing budgets and forecasting/ reporting results

Interested?

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