The primary responsibility will be to generate inquiries and website traffic through paid media like Google ads, web advertising, and paid promotion through industry association websites.
- Plan, budget, and implement an annual paid media strategy
- Responsible for PPC (pay per click) – Google Ad campaigns
- Interact and negotiate with industry association websites
- Build inbound links from relevant/ related websites (paid and free) such as eLearning Industry and other sites of high authority and ranking
- Measure and optimize our paid marketing using Google Analytics, and marketing analytics reports
- Collaborate with marketing team to maintain a consistent brand voice and message across all paid programs
- Stay up-to-date with digital marketing trends and potential new channels and strategies